Ambassadors

As part of our Replay Memory Makers intergenerational work, Sporting Memories will work with a range of ‘Memory Makers’ ambassadors that will support our engagement with schools, sports clubs, leisure centres in their local communities, to raise awareness of how Replay Memory Makers can connect people of all generations together to through the power of sport.

Liam Bennett – our first Memory Makers Ambassador!

Cambridge United defender Liam Bennett became our first ‘Memory Makers’ ambassador in late 2025, where he will support our work across East Anglia and help to connect our work with different generations.

Liam has made over 150 appearances across his professional career, including over 100 for the U’s, has a close connection with our Sudbury Club, having made several visits to the group to share memories and anecdotes from his career so far.

In his new ambassadorial role, Liam will provide an important link for our intergenerational work, helping us to connect with younger audiences to understand the importance of sharing memories across different generations.

Liam reflected on becoming part of the Sporting Memories squad by commenting:

“I’m delighted to be announced as a Memory Makers ambassador for Sporting Memories. When visiting the Sudbury Club, I’ve been made aware of the impact their sessions can have on older people and the community in general, so I wanted to help in any way I can.

“Hopefully in my role I can help spread awareness of what Sporting Memories does across the East of England as well as encourage young people to learn more and support the charity in their local area too.”

Our thanks also go to Cambridge United and Cambridge United Foundation for supporting Liam’s new role.